亞馬遜書店11月3日在西雅圖大學村開業

Twenty years after selling books online, Amazon is opening the doors to its own brick-and-mortar bookstore.

在網上賣了二十年的書後，亞馬遜的實體書店也向客戶敞開了大門。

Amazon Books, which opened Tuesday in Seattle's University Village, is being dubbed1 a 'physical extension' of the largest online retailer2 in the country.

But don't except the shop to be a place where you can pick up your newest Amazon.com purchase.

Instead the company is using the data it's generated from the website, such as ratings, pre-orders and sales, to combine 'the benefits of offline and online book shopping', vice3 president Jennifer Cast said in a statement.

Customers at Amazon Books will notice one major difference the minute they first walk into the store.

Each of the 5,000 to 6,000 titles are displayed with 'face-out', meaning you are presented with the cover instead of the book's spine4.

Cast said the company wanted to put each author's work on display.

'We realized that we felt sorry for the books that were spine out,' she told The Seattle Times.

And below each book will be something different too: a card that contains a review or rating from a customer on the site.

Although Amazon Books does have the 'staff-favorites' section familiar to many bookstores, Cast said she wanted to share the voices of thousands of passionate5 readers that come on the site.

'What better way to celebrate reading than to have the voices of readers under our books?' she said.

1 dubbed

v.給…起綽號( dub的過去式和過去分詞 )；把…稱為；配音；複製

參考例句：

Mathematics was once dubbed the handmaiden of the sciences. 數學曾一度被視為各門科學的基礎。

Is the movie dubbed or does it have subtitles? 這部電影是配音的還是打字幕的？ 來自《簡明英漢詞典》

2 retailer

n.零售商(人)

參考例句：

What are the retailer requirements?零售商會有哪些要求呢？

The retailer has assembled a team in Shanghai to examine the question.這家零售商在上海組建了一支團隊研究這個問題。

3 vice

n.壞事；惡習；[pl.]台鉗，老虎鉗；adj.副的

參考例句：

He guarded himself against vice.他避免染上壞習慣。

They are sunk in the depth of vice.他們墮入了罪惡的深淵。

4 spine

n.脊柱，脊椎；(動植物的)刺；書脊

參考例句：

He broke his spine in a fall from a horse.他從馬上跌下摔斷了脊梁骨。

His spine developed a slight curve.他的脊柱有點彎曲。

5 passionate

adj.熱情的，熱烈的，激昂的，易動情的，易怒的，性情暴躁的

參考例句：

He is said to be the most passionate man.據說他是最有激情的人。

He is very passionate about the project.他對那個項目非常熱心。